Wednesday 25 January 2012

Thought for today

"It is not the employer who pays the wages he only handles the money. The product pays the wages"
Henry Ford

Is the quality of your product good enough to support your wages bill?

What actually is your product? Is it fillings, crowns, dentures, veneers, whitening etc or does your practice provide confidence, security, peace of mind, health, beauty and much more besides?

In many ways dentistry is like selling cars, there are many people who buy on price, and those people generally drive a yugo a car at a basement price.

Yet many  many more people buy their car on the intangibles the car provides, like freedom, peace of mind, status, comfort, kudos.

Isn't it curious to note that when car manufactures don't sell us commodity, they focus on providing an emotional outcome the price tag goes up.

What difference would it make to your practice if you were in the business of delivering valuable emotional based outcomes that were provided through excellent quality dentistry, rather than fillings, crowns, dentures etc?

If you would like to know how you can move away from item based dentistry and provide more values based services, call me and ask how.

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