It is a scary and yet realistic fact!
You may be an excellent clinician and have more letters after your name than an alphabet that that is not enough to create a successful profitable business.
You know this is true, you have seen the radiographs at the defence union lectures, incredibly complex work that is being done by dentists who do not have the competency to undertake the work. You may have the clinical skills and not the patients to provide the work for. It’s frustrating isn’t it.
So why is it patients are spending money with dentists who don’t have the clinical expertise?
They have other talents. They will have developed skills in building rapport, communication and sales. These skills may have been learnt or they may be naturally gifted communicators.
Neither one of these skill sets is enough to build a long term sustainable practice. Dentists with great communication skills and poor clinical skills may be less likely to get sued, and their lack of clinical expertise will come back to haunt them eventually and their practices will suffer. If you have great clinical skills and under developed communication skills your will always have challenges building your patient base.
So where are your weaknesses in your skill sets?
Where are you giving other practices a competitive advantage?
Common areas that practices who want to succeed are honing are;
- Communication
- Rapport building
- Customer service
- Financial acumen
- Systems development and implementation
- Sales
- Marketing
- Social media
- IT
- Leadership
- Time management
- Organisation
- Team building
- Training
- Values based visions
- Recruitment
If you were to rate your skills in each of these areas out of 10, where 10 is excellent and 0 is unskilled how would you rate?
If you would like some help developing your practice by developing your communication and business skills, call me and I can discuss the ways I can help you make your good practice great. T: 07989 757 884 E: Jane@IODB.co.uk
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