Friday 23 June 2023

A better practice is possible

 One April day, my world was turned upside down and life was never going to be the same again.


Back then I was a happy principal, I loved my job, my patients, my team. I recruited a well-qualified practice manager; she enabled me to get on with my clinical work and she managed the practice. Everything was so organised we had had systems and processes in place that would have made us CQC compliant a decade and a half before CQC came into existence. Life was good.


Then the phone rang and everything changed.


“There are tens of thousands of pounds missing from your account, where is the money?” said my accountant.

“I have just dropped off all my paperwork, all the details are in there.” I replied,

“Jane, you misunderstand me, there is lots of money missing from your accounts, where is it?”


At that point I heard the front door close and watched my practice manager drive off in her brand-new top of the range car.


The penny dropped and reality dawned.


As the days, weeks, and months went on the magnitude of the situation emerged. Every day there were demands for money, my accounts were empty, the patients were unhappy with the service they were receiving at front of house, my team were very unhappy, and the stories came out how the PM had bullied them. It was 12 months of hell.


I learnt in a moment that dental school does not teach us about how to run a practice, and the dark shadowy areas that represented my knowledge gaps were vast. Something had to change and change fast.


I studied, I read business books, and attended non dental business conferences. I became obsessive about learning how to rebuild my practice and how to turn it into a successful practice. 


And I did. 


I turned it around, so by the time I sold it in 2017 I was generating £ ½ million, single handed, on 3 days a week, with 12 weeks holiday, no implants, no ortho, no fancy dentistry, just good quality, honest, family dentistry.


What this taught me is that dental school does not prepare you for being self-employed or practice ownership, and through my struggles I created a blueprint for a better practice.


20 years on, every day I hear the same stories, dentists making the same mistakes I did. I never want anyone to go through the stress, anguish, and anxiety, not to mention the financial trauma, I did.  Now, I work alongside dentists preventing and resolving problems so their practice can be the practice they dreamed it would be when they became a principal.


If you would like to know more about why, what, and how I work with dentists like you, book a complimentary SPEAK WITH JANE appointment, using our online booking system, www.IODB.co.uk


Your success is my business



.

Tuesday 6 June 2023

Are you dreaming about leaving the sink job and evolving into a principal?

Are you dreaming about leaving the sink job  and evolving into a principal?




 

According to data from Startup Genome, the failure rate for start-ups in the UK is around 60%, which is similar to, the global average. I acknowledge that dental practices don’t go under at this rate, however behind the surgery doors in a squat practice or a new purchase, there is usually a business that is functioning well below par and a principal who is looking for the solutions that will evolve their dental baby into a successful practice that provides rewards for them and their team.

 

Being  principal is very different from working as an associate, it takes a very different mindset and different behaviours.

 

Many associates want to become principals and unfortunately, they are seldom prepared for what is needed to be a successful principal, and it comes as a shock to discover the difference.

 

As a principal you must have

 

  • Specific values, beliefs ,and attitudes.
  • Certain patterns of thought and mental agility.
  • Soft skills, emotional intelligence, interpersonal communication, empathy, networking, and motivation.
  • Business skills, finance, people management, marketing, sales; time management; Understanding of compliance, taxation, and the law.
  • Problem solving.
  • Sufficient clinical knowledge and expertise.
  • Willingness to do whatever needs to be done.

 

 

Are you considering the transition from associate to principal?

 

Rank yourself out of 5 on each of these questions.

 

  • Can I work for long periods on my own?
  • Do I need to jump in and just do it?
  • Do I think strategically enough to make good decisions about how I append my time, money, and energy?
  • How good am I at negotiating, inspiring and motivating others?
  • Do I finish what I start?
  • Am I a good problem solver?
  • Am I willing to learn about myself, invite and embrace feedback?
  • Do I love learning, learn quickly, and put into practice what I discover?
  • Is being a principal so important that I am prepared to do everything that it takes to succeed?

 

The great news is that all these skills can be learned and mastered so you can establish your perfect practice, the practice that is everything that your current unhappy job is not. 

 

 

 

#dentalcareercoaching

#dentalassociatecoaching

#dentalprincipalcoaching

#dentalcoaching

#dental practice ownership

#dentalpracticecoaching

#dentalbusinesscoaching

#dentalpracticeteamcoaching