Thursday, 29 August 2013

Calling all dental practices in or around Hitchin

 Which of these statements best describe your practice?

  • My appointment book has become gappy, I am seeing fewer new patients.
  • My takings have gone down, my financial position is getting tight.
  • The patients I do see are spending less and putting off treatment.
  • The marketing I have done hasn’t worked and I don’t know what else to do.
  • There is too much ’red tape’, I don’t have enough time to do everything I am supposed to.
  • I am working harder and earning less, my home life  and health is suffering.
  • I find it difficult to recruit, train, manage and retain staff that do their job properly.
  • I am considering selling my business.
  • I am a dentist not a business person.
  • Dentistry is not fun anymore.

We are here to help

If you answered yes to any of of those questions, this course is perfect for you and your team. 4 steps to success teaches you what you weren’t taught at dental school, how to create and manage a really successful practice, that you and your staff want to work in and your patients want to attend. Follow these 4 simple steps and your success is guaranteed.

Date  Wednesday 18th September 2013
Time   6:00—9:30 3 hours vCPD
Venue  Orthoclinique Troopers Yard 23 Bancroft Hitchin Hertfordshire SG5 1JWCost  Free
Register for this event here
Why now?
Now is the perfect time to learn the ‘business of dentistry’ because if you want to learn how to survive and thrive in the current hostile environment.
This is what is happening around you;
  • More dentists going bankrupt than ever before,
  • PCT’s cancelling contracts with independent practices in favour of corporate and group practices.
  • Banks not lending and calling in loans
  • Patients becoming dental tourists.
  • More competition from new graduates and immigrant dentists.

Are you certain about your future?

“If your practice is not growing it is dying”

“Clinical skills are not enough to create a successful dental practice, your business skills must be as well honed as your clinical skills”

This evening we give you 4 essential steps to guarantee your success
 “Continued Learning may be the ONLY real source of sustainable competitive advantage in business today!” Tom Peters

4 steps to success

Date  Wednesday 18th September 2013
Time   6:00—9:30 3 hours vCPD
Venue  Orthoclinique Troopers Yard 23 Bancroft Hitchin Hertfordshire SG5 1JWCost  Free

 This event is brought to you by

Dr Jane Lelean and the Institute of Dental Business
One of the UK’s leading dental Business coaches and trainers, jane now works with dentists in the UK, Europe and Australia, Jane is the only Dentist out side USA to be accredited by the international coach federation as a professional certified coach What makes Jane different, she is a dentist and former practice owner and is passionate about dentistry and how by making your good practice great you can change lives by changing smiles.
“Jane really makes you think of how little changes make a big difference.”
07989 757 884
Marie Brown
Marie has worked in the dental industry for 17 years, with Henry Schein for 9 years, Marie is a Fellow of the Institute of Sales and Marketing Management and is working towards a BA (Hons) in Business Studies to help develop dental practices that work with her. Working with practices to maximise chair time utilization and control costs is what motivates her.

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 07971 128083

Orthoclinique Hitchin
Orthoclinique has a young, enthusiastic and innovative team of registered specialists versed in the latest techniques in the rapidly evolving area of orthodontics. Our orthodontists hold consultant posts at Great Ormond Street, Eastman Dental Hospital and John Radcliffe Hospital Oxford.
Our philosophy ensures that we obtain the highest quality results which is reflected in the experiences of many of our patients. All of our specialist orthodontists have been awarded prestigious prizes in recognition of the high quality of their treatment.
01462 435 400

What some of our clients have already said

Dr Jane Lelean

“I would like to thank you for yesterday. There have been very few courses in my life/career that have made such an impact on me. Everything was great yesterday; meeting you, the venue. The contents of the course and the other participants. It was an eye opening day and very inspirational. I went away feeling great.“
Christian Metzner  Dentist Guilford

“Jane is an inspirational coach.”
Linda Daly
"Jane is asource of knowledge and ideas. Interesting and valuable.”
L Deacon  Shropshire

 “Jane is motivational and has lots of good ideas to implement”
Maria Keady, Principle Dentist, Suffolk

“Please go – you’ll find it valuable”
B Carlyle, Belfast

“How good was that training!”L Quinn, Belfast

Orthoclinique Hitchin

“Thank you very much for all your work and effort; thank you for being so friendly and putting me at ease.” Clare

“Thank you for making me feel so comfortable during my treatment and settling my nerves! It was worth every second now I have the smile I always wanted! Cheesey Grins,” Ayshe
“Just to say thank you for all the brilliant work you did on Millie’s teeth.” Elan & Millie


Do you want to great a great dental practice?

Does any of this describe you?
  • Fed up with not feeling in control of your own practice?
  • Sick of lazy or controlling staff?
  • Frustrated by mistakes, accidents or near miss occurrences?
  • Irritated that your instructions are ignored?
  • Tired of team members that can’t think for themselves and need to be told everything?
  • Unhappy because you are working really hard and it is not reflected in what you are earning?
  • Disheartened by dismal finances?
  • Irritated by patient complaints?
  • Wrestling with red tape

If you answered “Yes” to any of these questions

Systematic Success is perfect for you.


This tele-seminar is perfect for you?
Are you the type of dentist that wants to deliver the best and most appropriate treatment to their patients, working with a skilled enthusiastic team in which everyone including your is remunerated well for all their efforts?

Are you also finding the current climate tough, fewer patients paying less for treatment, with more bills to pay and more time consuming expensive red tape to wade through?

Are you starting to realise, whether you are a principal, an associate or a salaried dentist that running a practice is as much about the business of dentistry as it is about clinical dentistry? Have you recognised how little you were taught at dental school about the business of dentistry? Do you agree to either a small or a large degree, it would be transformational to your practice if your business skills were as well-honed as your clinical skills?

Think about it for a moment, from the time you entered dental school until the present day what percentage of your training has been in ‘the business of dentistry’, including customer service,   marketing or sales and what percentage has been on clinical skills and dental compliance?  Do you need to redress the balance?

What impact do you think it would have your you and your practice if you began to prioritise the business of dentistry so that you had that you had mastered your business skills to the same extent that you have done for an examination, filling, extraction, crown prep or implant?

There would be a significant improvement for you personally and professionally wouldn’t there? Imagine what it would be like when you had learnt what you need to know so that you had enough time, money and energy, to do what you want, when you want with who you want, that will be fabulous won’t it.

Because you understand this, you are ready to take the first step, join your free tele-seminar

Free tele-seminar Systematic success

This free tele-seminar is perfect for you is you are either;

ü  Newly Qualified dentists

ü  Associates preparing to become a principal or partner.

ü  Practices reliant on State funded Dentistry – NHS or PRSI

ü  Mixed Practices

ü  Private Practices

ü  Specialist Practice

ü  A stagnating practice

ü  A practice struggling financially in need of rapid turn-around.

ü  A practice whose team are dysfunctional or in anarchy

ü  A dentist looking to sell the practice and get a premium price.

ü  Dental therapists, hygienists, nurses and technicians.


Whatever stage of your career, The Institute of Dental Business can help you.

“As the owner of a small business it can be very hard to work out the best strategy to overcome the issues you face. Having wrestled with various knotty issues for many months it was a great relief to talk to Jane. Her clear thinking and no-nonsense approach helped me see simple things I can do to increase my sales and build my business.”

Rob Woods,

Why now?
 If you and I together took a walk down your local high street 20 years ago, and I asked you “How many opticians can you count?” you probably would have replied “5, 10 or even 15 Independent opticians”

If we were to take that same walk today and I asked you the same question you would reply “I can only see the big names, Specsavers, vision express” and then if we ventured further  off the beaten track  you may find just one remaining independent opticians.

Can you already see the signs that dentistry is following in the footsteps of our optical cousins? ADP, IDH, Rodericks and some other groups are taking over the high street and taking your patients and your income. If you don’t want to be gobbled up or stuck down a dark alley way now is the time to learn about the business of dentistry, clinical excellence is not enough.

“An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Jack Welch

Other reasons why you may agree now is the time to learn and take action
  • Direct access
  • Practices now being owned and run by hygienists, nurses and practice managers
  • Corporates and group practices are employing your staff
  • Fewer staff joining as trainees
  • Competition for jobs is greater
  • Increased number of desirable practices to work in

You can be successful and buck the trend start to find out how

 Join the free tele-seminar Systematic success - 4 steps to successful profitable systems  

“Since working with Jane, I have developed systems for everything and continue to do so –improving teamwork and staff motivation. Everyone enjoys coming to work and are happy to do new things.”
Priti      Dentist Harrow

What are some of the benefits we offer you?

To help you improve your knowledge of the business of dentistry, we run a free monthly tele-seminar that give you insights tips, tools and strategies that will help you make your good practice great.

Each month we will give you some of the valuable information and advice that we share with our 1-2-1 clients and those involved in our 12 month programme that will help you improve your practice and get it to where you want it to be.

Each month we  focus on one of the 12 keys to a successful practice, so that when you know, understand and are implementing each of the keys you will unlock your success.

This month we will be offering you some powerful strategies from our Systematic success series - 4 steps to successful profitable systems  . This will give you some invaluable tools that will dramatically increase your systems, processes, reduce mistakes, increase profit, free time and reduce stress

To discover Systematic success - 4 steps to successful profitable systems you need is a computer or a telephone and an hour of your time

I guarantee that you will learn tips and techniques that have the potential to transform your treatment plan acceptance, ability to delegate and implement changes in your practice and this will improve your finances and your level of fulfilment.

When you join me regularly on these calls some of the incredible benefits to you will be;

Certainty – that you are doing the right things to develop you, your team and your practice, that will improve the health and wealth of your patients, practice, team and yourself.

Variety –together we will banish the days of ‘same old- same old’ and the long days on the hamster wheel, you will be able to access a future where you are able to do, what you like, when you like, with who you like.

Significance – Over time when you these tele-seminars, our workshops and 1-2-1 coaching you will learn the skills you need to make your practice a ‘preferred practice’  because of your reputation patients choose you.

Team – all our tele-seminars and workshops are designed for the whole team, so it becomes really easy for you to create a team of people around you that support you because they think like you do, want the same things you do and believe in your ability to create a successful practice that your patients belong to.

Growth – it has often been said that a practice is like a plant if it is not growing it is dying, joining us on the tele-seminars ensures that your practice will thrive and grow and be healthier, stronger and more resilient to market changes.

Contribution – Have you heard the expression “the more you give the more you receive”? Our tele-seminars, workshops and 1-2-1 coaching will enable you to create abundance so that you can generously give and support those in your local and global community.

On this month’s call, I will share with you some of my keys to Systematic success series with my tele-seminar 4 steps to successful profitable systems Join us if you want to improve your practice, delight your patients and create more money and have more fun along the way.

Sounds like a really valuable way to spend an hour on a tele-seminar doesn’t it?

What difference would it make to your practice if you learnt these tools too?

Date                Tuesday 17th September

Time               19:00 -20:00

Location         Access by phone or internet

You will receive pre and post seminar work books and copes of slides


“Thank you Jane for YOUR time. Your teleseminars are great for self-improvement and I always find them very insightful.”
Chantelle – The Dental agency

 Why chose Jane?

Your host for the tele-seminar is Dr Jane Lelean. Jane is a dentist and former practice owner. Jane is the only dentist outside the USA accredited by the international coach federation ( the coach equivalent of the GDC)  as a professional coach, she dedicates her time sharing her knowledge and experience with dentists and team members like you who want to have more time money and energy and a very successful dental practice.

As a former practice owner Jane has been though very similar trials and tribulations to you. Early in her career she had the fortunate situation that her practice manager embezzled large sums of money leaving her almost bankrupt, disheartened and very conscious that she knew how to be a great dentist and she didn’t know how to run a business. Sound familiar?

Though this experience that did take Jane to some very dark places where she often felt alone and unsupported, and it was though the support of her first coach, her thirst for knowledge and dogged implementation of what she learnt that by the time she sold her practice she was generating £450K on three days a week in a single handed mixed practice of approximately 750 patients, referring out all implants, endo and ortho and providing high quality general dentistry.

Jane is passionate about dentistry and never wants another dentist to have to go what she did, because she believe that like dental caries and periodontial disease with the right education, support and motivation frustrating and failing practice is preventable.  Specialist support is the secret to success.

Jane offers you

  • 1-2-1 coaching
  • 10 steps to success a twelve month workshop programme
  • In-house training
  • Free teleseminars

“Interesting and inspirational ways to improve working methods” Dr M Keady

This month at the free tele-seminar we will be offering you some powerful strategies from our Systematic success series 4- steps to successful profitable systems

To discover Systematic success - 4 steps to successful profitable systems all you need is a computer or a telephone and an hour of your time

Date                Tuesday 17th September

Time               19:00 -20:00

Location         Access by phone or internet

You will receive pre and post seminar work books and copies of slides

“I am thrilled about your insights and amazed how you connect simple dentistry with practice management. This is definitely a very unique presentation.”
Rod Ronquillo Dentist Philippines

If you are ready to understand and discover

Systematic success - 4 steps to successful profitable systems

This tele-seminar has the potential to change your customer service, your income and your life too.

Can you afford to miss it?

You do want to be a part of this incredible tele-seminar don’t you?

When you register you will be e-mailed the call-in information and also receive additional free gift handbooks
If this is your first tele-seminar relax and enjoy, they are very easy and incredibly useful.

Tuesday 17th September

Time 19.00 – 20.00 GMT

Duration approximately 60 minutes

Click here to join in


"Another brilliant seminar"
Dental Practice Manager Reading

Who should attend?
 This tele-seminar is perfect for any member of your team that has contact with your patients, contractors or suppliers directly or indirectly.

This is a must attend seminar for

  • Principal dentists and their Practice managers
  •  Associates
  • Anyone who is thinking about running their own practice
  • In a forward thinking practice the following will also benefit from attending
  • Hygienists and Therapists
  • Treatment Co-ordinators
  • Nurses
  • Receptionists

This tele-seminar is free to attend for multiple members of the same practice.

Join in this is for you and your team

One of the most informative and well managed tele-seminars I have ever been involved in."
SF Dental Practice Manager

What people like you have said about working with us

“It has only been two months and with your help we have reactivated an amazing £20,000 worth of treatment with just a few phone calls.
Thank you very much for the clarity, focus and quick and easy solutions to reach my goals. I wish I had started working with again earlier.
Everyone at the practice is enjoying work more.”
Priti      Dentist Harrow

“Thank you Jane for an insightful and inspiring online seminar. A little redirection and a guided hand can work wonders. You have helped me become 'consciously competent' in what I need to do next.”
Chantelle Kirk Dental Practice Manager

“Interesting and Useful”
A Beveridge  Practice Manager London

Thank you Jane for YOUR time. Your teleseminars are great for self-improvement and I always find them very insightful.
Chantelle – The Dental Agency

"Fantastic!!- You really made the course interesting. Thank You"
Claire Haslemere Surrey

"I found it all really useful”
CH Dental Nurse Surrey

“Loved that it was personalised”
Jane Sheehan Buckinghamshire

"One of the most informative and well managed tele-seminars I have ever been involved in."
SF Dental Practice Manager

"Thanks for your advice and guidance on tonight’s call. Definitely gets you thinking...Look forward to the next call."
S.C. Dental Practice Manager

"Another brilliant seminar"
Dental Practice Manager Reading

What will you say? Yes Jane, I want to be there and learn The Systematic success - 4 steps to successful profitable systems strategy

Please register me on to your free tele-seminar

 “Well structured, informative, thought provoking and results orientated”
R Barrett, Principal Dentist, Ireland

Unable to attend? 
If you are unable as a result of prior commitments, you can relax and be confident that you can still have access to this powerful resource of knowledge recordings will be available as either an audio that you can listen to in the car or a DVD to share with your team at a practice meeting.

Save money and pre-order your recording now

Audio recording £25.00* (Pre ordered before the event only £15.00* saving £10.00)

Video recording £35.00* (Pre ordered before the event only £20.00* saving £15.00)

Twin pack £50 * saving £10.00 (Pre ordered before the event only £30.00* saving £20)

*Prices exclude VAT and P&P

To pre - register for your CD e mail me at

With the following details

Your name

Practice Name and address

E mail address

Telephone numbers

Date of Birth

Credit card details for payment


“I definitely came away with new ideas to implement”
C Henderson, Belfast

Join in

If you are ready to understand and discover how to create

Systematic success - 4 steps to successful profitable systems

See you on the call on

Tuesday 17th September 2013 at 19:00 GMT

I can't wait for this exciting opportunity to share with you some of the simple and yet impactful strategies that have the power to transform your finances and your future today

“Really informative and very useful tips”

F Pessian, Dentist London

 Would you like a constant practice companion?

Many practice owners and practice managers, like you, contact after my tele-seminars, distressed that they have missed out on some valuable information. Because of this, we have created a comprehensive library of tele-seminar recordings. The CD and DVD collection provides you with an invaluable bank of ideas and tips to implement in your practice.

If you have missed any of our tele-seminars and would like to catch up on the content please e-mail me and let me know which CDs you would like to order.

Available as audio recordings

           More profit from your appointment book

           Great profits and how to make them (avoiding the financial mistakes many dentists make)

           More profit from your recalls

           Great referrals and how to get them

           Perfect staff and how to find them

           The art of writing a marketing plan

           Creating a business card that generates patients

           The 3 R’s to filling your appointment book

           The top 10 reasons you should put your prices up in a recession

           Financial security through a membership plan

           The effective art of delegation - freeing your time

           Simple steps to increase your cash flow today

           Overcoming overwhelm and not having enough time

           Steps to more patients more profit

           Mind-set motivation and more money

           Make 2012 your best year yet

           How to get the practice you want now

           Quick simple steps to improve your cash flow today

           TNT – for explosive growth of your practice (Your secret weapon to happier patients and more money)

Available as both audio and video recordings 

 “Essential practice management systems for the 21st century practice” (How to generate an extra £20,000 a month without spending any money)

The fantastic practice – Frustration to fabulous in five simple steps.

The ultimate dental examination – How to improve your patient’s health and make more money.

The time tamer – how to have enough time

4 steps to a perfect team – simple steps to recruit, motivate and retain your perfect team

Marketing on a shoestring - how to effectively market your practice for very little money

4 steps to ‘YES’ – how to simply increase your treatment plan conversion

Leadership with HEART – 5 steps to inspirational leadership in practice

Order 5 and get the sixth free

Next month save money and pre-order your recording

Audio recording £25.00* (Pre ordered before the event only £15.00* saving £10.00)

Video recording £35.00* (Pre ordered before the event only £20.00* saving £15.00)

Twin pack £50 * saving £10.00 (Pre ordered before the event only £30.00* saving £20)


“Thank you Jane

For opening my eyes, before working with you I feel I was walking around with my eyes and ears shut , you helped and encouraged me during very hard times in my business,

Because of your guidance,, coaching and knowledge that you have given me, today I am much healthier and wealthier person.

Thank you for all your hard work with me.”
Forouzan Pessian

Specialist Prosthodontist & Oral Surgeon

Future tele-seminar dates

So you can be confident that you will never miss another tele-seminar, and you can begin to learn the business of dentistry, that when combined with your excellent clinical skills will guarantee you and your practice success, a list of dates is below for you to put into your appointment book.

The tele-seminars are currently free to attend, your place at any of these events can be pre-booked by e mailing or joining in at

In 2013 the tele- seminars will be held on the second Wednesday of the month between 19:00 and 20:00.

If you would like Jane to cover a specific issue please e mail us to let us know what you would like Jane to focus on.

Date                                        Area of practice to be covered

September 11th                         Business systems and organisation         

October 9th                              Environment, equipment and facilities

November 11th                         Core skills

December 13th                         Self-care

2014 dates

In 2014 the tele- seminars will be held on the second Tuesday of the month between 19:00 and 20:00.

January 14th                  Creating a values based vision

February 11th                Time to succeed

March 11th                    The numbers that count

April 8th                        Dream team works

May 13th                       ACE service wins

June 10th                       Money Making Marketing

July 8th                          Stunning patient centred sales

August  12th                  Inspirational leadership in practice

September 9th               Systematic success

October 14th                 Equipped for success

November 11th              Core skills

December 9th               Is the way you are working, working?

‘It was a great session yesterday.  I learned so much in one hour.”
Selaraj Balaji Dentist Buckinghamshire


Register now for next month tele-seminar, managing change in a dental practice.

Spaces are limited, book your place early. Click here or visit


‘How good was that training!’
L Quinn, Belfast