Are you
being paid enough as a principal?
I have recently been approached
by several principals to explore how they are paying themselves and all
members of the team appropriately. The principals are telling me they are
fried, too much to do, too little time to do it and they are resentful
because their earnings do not reflect the time and effort they put in
especially, lunchtimes, early morning, evenings and weekends.
Does this sound familiar?
Experience has shown that most
principals are paying themselves a lower percentage of gross than they pay
their associates, for the clinical work. Is that appropriate? I don’t think
so, what do you think?
Moreover, when working with
principals I discover they are not paying themselves for their other roles
and responsibilities. As a clinician / principal you have three roles; each
with their own job description, skill set, responsibilities, accountabilities
and remuneration package.
Your roles are
Principal
/ business owner.
To
set the vison, mission, purpose, direction and culture of the practice. In
this role you are the creator, innovator and primary strategist. To perform
this role at your best you need space and time to think, read and meet with
your coach/ mentor to explore ideas and approaches. To do this you will need
to schedule adequate time for recreation and renovation.
Business
Manager
In
this role you are the planner, strategist, organiser, problem solver and
systems creator. You may have a business or practice manager and because the
practice belongs to you, you must manage your manager. To do this role to the
standard the practice needs you to, you must schedule renovation time so that
you can work on your practice and not in your practice.
Clinician
In this role you are a dentist,
and this is probably the role that you are most accustomed to and comfortable
with, this work is completed in your remuneration time.
We find that clinician-mangers
spend most of their time in the role of clinician, because as soon as you put
down your mirror and probe, there is a significant drop in income and
profitability for the practice and your personal income. In addition, because
many dentists are unsure of their roles, responsibilities and skills as the
business owner and business manager, primarily because you were not taught
business at dental school, these roles are avoided and neglected, to the
detriment of the practice growth and sustainability.
Questions
for you to consider.
·
Do you know what you need to
know about how to be a business owner and manager?
·
Do you have sufficient time
allocated for remuneration, recreation and renovation?
·
Do you and your team understand
your three roles?
·
Are you being remunerated
appropriately for each of your three roles?
If
you would like to learn more about how to run a financially successful
stress-free dental practice, call us on 07989 757 884 or email Jane at
IODB.co.uk to learn more about our practice development and management
programmes including, Transform your Practice in 10 Days
|
Wednesday, 7 November 2018
Are you being paid enough as a principal?
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