What sort of frog are you.

If you are in business you are like a frog, and there are only types of frogs,  a live one or a dead one. Which one are you.

If you were asked to Boil a frog, there is only one way to do that, and understanding this simple recipe will enable you to succeed in your business.

If you drop a frog in hot water, it will immediately jump out and stay alive.

If you drop a frog into cold water and gently heat the water, the frog will gradually and constantly  acclimatise until it boils alive.

Consider your business, and your current market factors, are you adjusting to become acclimatised to a toxic situation , that you would be better off jumping out of?