I have recently been working with a number of practices that have been asking me how they can improve their patient revenues and cash flow. One of the ranges of options that I discuss with them is reactivating dormant clients and treatment plans.
As I travel around, I discover that most, although not all, practices send out routine reminders for recall appointments. Needless to say there is not 100% uptake from patients who contact the practices to make the appointments. I am staggered to discover how many assume that if the patient does not respond they have left the practice and don’t contact them again.
What I have found, with the clients who have established a system (with periodic letters and telephone calls) to follow up patients who don’t respond immediately, they have a significantly increased number of patients returning and consequently many more conversations that result in treatment plan conversions.
A frequency of contact that appears to be successful in enticing the patients back to the surgery is
• A routine reminder when a recall is clinically indicated, six, nine or twelve months.
• One month after the recall was due
• Three months after the recall was due
• Six months after the recall was due
• One year after the recall was due
• Eighteen months after the recall was due
• Two years after the recall was due
As you send each letter you should also add special offer vouchers and details of treatments available to attract your patients back.
Would you now like to find out other ways to reach the untapped profitability in your practice?
Call Dr Lelean on 01296 770 462 or 07989757884
E mail Jane on jane@healthyandwealthy.co.uk
Visit our website www.healthyandwealthy.co.uk
together we make your good practices great
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