Top 3 reasons to collect client testimonials

I find many people are nervous about asking their clients and patients for testimonials, this probably proving very costly to your business.

 

The top three reasons for asking for testimonials are;

ü  Provides social proof that you are skilled. Patients and clients often need reassurance that you are the right dentist for them. You are usually asking them to invest a significant amount of money into something that they may not really understand what or why. They need reassurance; hearing from another patient who has had similar treatment and is delighted with the outcome is often the key to providing that reassurance.

 

ü  Your clients feel valued. When you ask a client for feedback, especially if you ask them face to face rather than using a questionnaire, they know that as far as you are concerned their opinion really counts, this makes them feel valued and deepens the trust. This is especially true if they have a criticism and you can take it on board without judgement or justification. You patients are already buying from you and paying your fee which means they do like you and trust you, and they generally want you to do well, so they are highly likely to give you a glowing testimonial.

 

ü  Makes you and your team feel good. When someone pays us a compliment most of us get a warm radiant glowing feeling, and when they say something great about our work or our team most of us feel proud. We all have bad days and occasional letters of complaint, having a volume of thank you’s and testimonials make a perfect antidote.

  

I turned on my computer this morning to an amazing e mail from a client, which I thought I would share with you, it will certainly reassure anyone thinking about choosing me as their coach, I know my client feels valued and it made me feel good to receive it.

 

“Thank you Jane

For opening my eyes, before working with you I feel I was walking around with my eyes and ears shut , you helped and encouraged me during very hard times in my business,

Because of your guidance, coaching and knowledge that you have given me, today I am much healthier and wealthier person.

Thank you for all your hard work with me.”

 Forouzan Pessian

Specialist Prosthodontist & Oral Surgeon

 

Make asking for testimonials one of your habits for 2013. If you don’t know how to do it effortlessly or do not feel confident call me on 07989 757 884 and I can share my simple three step process that works every time.