Why you should never work with a treatment coordinator (TCO)

Why you should never work with a treatment coordinator (TCO)

Treatment coordinators are becoming increasingly popular in UK dental practices and more courses are springing up to train your staff, you should never have a treatment coordinator (TCO) in your practice and here is why.

The media and many patients already consider dentists to be rich and greedy. (I know that you are not. and we do know that there are a few bad apples that spoil the reputation of the fair, generous, compassionate, caring, hard-working and appropriately priced majority.) The use of the term treatment coordinator focuses on treatment and unconsciously, affirms to your patients that is what you are primarily interested in selling treatments. Your patients hate and resent being sold to. Rather than enhancing your reputation a TCO role has the potential to destroy it.

TCO’s who focus on the conversion of treatment plans may generate high levels of income in the short term and all commercial research shows that to increase your gross income and substantially increase your profitability you should rather concentrate long-term repeat business.

Your practice needs patient care coordinators. (PCC)

Patient care coordinator is a far more comprehensive role that will add much more value to your practice than a TCO. A PCC will substantially increase your reputation, referrals, patient satisfaction, reduce complaints and as a result your treatment plan conversion rate will significantly increase, and your profitability will soar.

A PCC role is focused on what your patients want; to be cared for. The evidence from the indemnity providers tells us time and time again, that patients seldom complain because of the standard of clinical dentistry that was provided and they do complain because they dis not feel cared for, listened to or that there wants, needs or preferences were being met.

Your patients will forget what you say

Your patients will forget what you do

Your patients will always remember how you made them feel

A team of appropriately train PCC’s will make your patients feel, valued, special, part of your practice in a way that you cannot do alone and a TCO can’t do because they are focused on treatment plan conversions and sales.

Your practice needs Patient Care Coordinators.

If you would like more information about how to introduce PCC’s into your practice call us today on 07989 757 884 or e mail Jane@IODB.co.uk