Monday 5 May 2014

How to be amazing

LogMEAfter you've read the article, click the
LogME button to record it to your CPD Log


General CPD: 20m



Do you find it hard to retain patients?
Are your competitors stealing your patients?
Do you ever find it challenging to encourage your patients to have the best rather than the cheapest?
Are you fed up with patient complaints?
Do you have a high level of staff turn-over or a disengaged team?
Do you find dentistry boring and mundane?
Do you want a life of fun and purpose?

These are just some of the signs of a practice that has a poor level of customer service.

Do you want to create a practice where;
  • Your patients are delighted to see you?
  • Your patients want the best are prepared to pay for it?
  • Your team are, loyal hard working and love their job?
  • You receive compliments every day?
  • You are the preferred practice in your area?
  • You have a life that is filled with fun and purpose?


If you want a practice where your patients love and respect you, you will have to change your attitude to and how you deliver ACE customer service.

One of the secrets to this is innovating amazing service, I encourage my clients to use the dynamite of TNT. TNT stands for Tiny Noticeable Things. These are the things you and your team, say and do that makes your patients smile. “Your patients will not remember what you do, or what you say and they will always  remember how you make them feel.”

Q How do you want your patients to feel when they have visited your practice? Some answers could include, seen, valued, honoured, significant, listened to, healthy, important, belonging, healthy, beautiful.

Many times patients ask me to work with their dentists because the way they actually feel is, irrelevant, an inconvenience, ignored, a source of money.

Q What can you do to make your patients feel the way you would like them to?
If you were in their place how would you expect, and like to be treated? How can you create a culture and experience where you do as you would be done by?
Making your patients smile, you will be amazed at how simple it can be and what a profound difference it makes.

 “A smile is a facelift that's in everyone's price range!”

Tom Wilson

What are your answers?

How do you want your patients to feel when they have visited your practice? 

What can you do to make your patients feel the way you would like them to?

For more information about how we work with practices like yours to create ACE customer service, email Jane@IODB.co.uk


No comments:

Post a Comment